We Have Liftoff: Eight Ways to Master a Launch Event
Ask almost any event marketer which event type is most challenging to execute and you’ll…
Le Méridien Celebrates International Coffee Day With a Parisian Pop-up Café and Global Activations
If there’s one thing the world can agree on, it’s that coffee is worth celebrating.…
Five Steal-Worthy Strategies From the Tourism Industry
Just like any brand or business, the tourism industry has its share of marketing challenges.…
Stunts: Ally Bank’s Drone Delivers Phone Chargers to Mall Shoppers
One way to gain a little attention in the marketplace? Launch a drone decked out…
Salsa Brand LA VICTORIA Celebrates 100 Years With Private Culinary Events and Traditional Sampling
It’s no easy feat capturing the essence of modern West Coast living, but salsa brand…
Nature Valley Turns Parking Spaces into ‘Parklets’ to Boost its National Parks Partnership
General Mills brand Nature Valley has been a long-time partner of the National Parks Conservation…
AT&T Explores the Intersection of Tech and Entertainment at its Two-Day SHAPE Event
What do you get when the worlds of technology, media and entertainment collide? In the…
Advocacy-Driven Events and an Eco-Chic Lounge Mark Citi’s Global Citizen Sponsorship
For Freedom. For Justice. For All. It’s the slogan non-profit Global Citizen operates under on…
Essential Tips, Trends and Takeaways From the Event Safety Summit
You don’t have to be an event professional to recognize that there has never been…
Photo Tour: FX Revives 1980s L.A. for the Launch of ‘Snowfall’
To promote its new series Snowfall,” FX Networks created a launch event that generated excitement…