Grand Ex 2017: Airbnb, Civic Entertainment Group and the Best Campaign of the Year
It was 2014, and Airbnb ceo Brian Chesky’s online hospitality and accommodation marketplace was going…
What You Missed at EMS 2017: Day One
Happy Birthday to the Experiential Marketing Summit. What began 15 years ago as the experiential…
It’s the Winners List… Results from the 2017 Ex Awards
The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2017…
How Buick Engaged Fans at the NCAA Final Four Tournament
To capture the attention of younger and affluent audiences, Buick activated several experiences designed to…
School Bus Food Truck Sampling Drives Enjoy Life Foods’ Allergy-Free Messaging
Enjoy Life Foods, which makes allergy-friendly food products, conducted a study several years ago that…
Coachella 2017 Roundup: Experiences in the Desert
Ahhhh… Coachella. It’s the hottest ticket in April taking place in the desert oasis of…
Denim Brand NYDJ’s National Tour Encourages Women to Experience Their ‘Perfect Fit’
You know that glorious sensation that occurs every now and again when you slip into…
Experiential In… Chicago
This one-time mobster’s paradise delivers more than good hotdogs and insults at The Wiener Circle.…
Special Report: Best Places to Work in Events 2017
If great work is the calling card of an inspired work environment, the event industry…
LUNA Looks to Extinguish Gender Disparity in the FDNY With a Community Festival and Footrace
Think of New York City and the word “diversity” inevitably comes to mind. But for…