Fab 50 2018: Recognizing the Industry’s Top Exhibit Builders
Today’s fabricators wear many hats. They design and build the stunning housing for the experiences…
Inside Panorama 2018: Digital Art, Gaming and Glitter
Despite an early closure Friday afternoon due to weather conditions—which took down with it all…
From Pop-ups to Property: Propel Water’s Co:Labs Fitness Festival Program Expands
In an effort to differentiate itself from its Gatorade sister brand, and hyper-engage its fitness…
Blue Apron Uses Cooking Classes and Movie Nights to Connect to an Expanding Consumer Demographic
Blue Apron, provider of chef-designed recipes delivered to your door in an insulated box, kicked…
Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences
The logistics alone will blow your mind: 64 matches over 32 days in 11 cities…
35 Under 35: Meet the Brightest Young Minds in Experiential Marketing
To shine a spotlight on the rising stars across the industry, we unveiled the 35…
The 2018 It List: Recognizing the Top 100 Event Agencies
A landscape touted for years as “uncluttered” has become anything but. Live experiences continue to…
Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program
Among the summer’s biggest festivals is the Country Music Association’s CMA Fest in Nashville, which…
How Events are Ushering in the Next Era of Cause Marketing
Legendary college basketball coach John Wooden once said, “The true test of a man’s character…
Five Insights on Marketing to Women in the #MeToo Era
Industry change-makers offer fresh tips on creating thoughtful marketing campaigns Industry marketers gathered in Manhattan…