Vevo Rewards Employees and Clients With a Freak Show-Themed Halloween Event
For the last seven years, music video and entertainment platform Vevo’s annual Halloween extravaganza for…
Why the Conference Keynote is Shrinking
Remember keynote speeches with 11,000 people streaming into an auditorium to hear a company ceo…
Meals on Wheels: Uber Whips Up a Mobile Dining Experience to Launch its New Credit Card
Uber earlier this month took to New York City streets to celebrate the launch of…
Hunter’s Multisensory Greenhouse Experience Transports New Yorkers to the Scottish Highlands
Think of New York City’s bustling Grand Central Terminal and chances are, rolling mist and…
Live From EventTech 2017: What You Missed on Day Three
They say what happens in Vegas, stays in Vegas, but from an event marketing perspective,…
Live From EventTech 2017: What You Missed on Day Two
The marketing technology conference of the year kicked off day two bright and early at…
Live From EventTech 2017: What You Missed on Day One
It was 62 and sunny in Las Vegas on Monday, not too shabby for the…
Q&A: Ally Bank’s CMO on Her ‘Disruptive’ Strategy and the Role of Experiential
Ally Bank last month sent a drone flying around the food court at Carolina Place…
JetBlue Offers Three Tips for Activating In-Flight Events
Marie Claire in 2016 connected 100 women in business on the East Coast with 100…
MorningStar Farms Hits Retailers and Breweries on the Grill It to Believe It Tour
According to Nielsen, 75 percent of Americans are open to eating vegetable-based foods, while one-third…