The brightest minds and change agents under the age of 35
If you want to get a sense of where an industry is going, look toward its next generation. In an effort to shine a spotlight on the rising stars across this great experiential marketing landscape, we’re proud to unveil our first-ever 35 Under 35—a collective of the most provocative brand-side minds in experiential marketing under the age of 35. They’re dreamers. They’re risk-takers. They’re digital natives. And they look at live experiences through different lenses than many of us do.
Designed, developed, launched and managed with NVE Experience Agency (experiencenve.com), our editors opened a Call for Nominations last spring. With the flood gates open, the industry hailed the program—and hundreds of nominations poured in. After a judging in April, the EM and NVE teams notified all 35 folks that made the inaugural list and invited them to the Experiential Marketing Summit in San Francisco. At EMS we staged a standingroom-only 35 Under 35 panel attended by more than 500 people (with 250 more watching from the hallway) as well as a private rooftop 35 Under 35 networking event coproduced with Moët Hennessy and later a VIP experience for the 35 at our EMS Latenight Party.
With an understanding that the next generation of experiential marketers are looking more for access and experiences than awards and trophies, each 35er was sent an inaugural Welcome to the Collective kit containing a gold 35 Under 35 membership coin they’ll use to gain access to 12 months of experiences. From exclusive tours of top events to 35 Under 35 peer-to-peer dialog events across the country plus connections with a network of brand marketer 35 Under 35 mentors, this first class of 35 will receive a year of support, networking, inspiration and guidance. (For the 2019 Call for Nominations, click here.) Congratulations to the first-ever 35 Under 35.
Pictured Above: New York City-based 35 Under 35ers gather at Marriott’s The Moxy. Clockwise from left: Lindsay Ulrey from American Express, Louis Vuitton Moët Hennessy’s Malika Savell, Pandora’s Jessica Jennings, Heather Flora from General Motors, Refinery29’s Albie Hueston and Marriott’s Diana Pavlov.