View from the Top: 20 CMOs Reflect on 2018 Trends
From our sister publication, Chief Marketer: trends, challenges and opportunities marketers face in 2018…
Augmented Reality: Five Brands Leveraging AR Apps to Blend the Online and In-Store Shopping Experience
The modern retail landscape is complicated, to say the least. Traditional brick and mortar brands…
That Lone Violin You Heard During #CESBlackout2018? It Was From Intel
Eclipsing some of the biggest product launches and news of the year, at least for…
Wilson’s Mobile Museum Offers Consumers an Intimate Look Inside the Football
It’s a seemingly simple leather ball that is kicked, tossed and caught on youth, college…
Eight Multisensory Event Strategies That Will Give Your Attendees All the Feels
It sounds so simple on paper—if you want to make an authentic connection with an…
New Year, New View: Five Inspiring Insights from the 2017 Dream Team
It’s a new year. Offices are roaring back to life. There are Q1 events in…
This Augmented Intelligence Platform Helps Event Profs Stay Ahead of the Storm
It’s happened to just about everyone in the industry. Every detail of your outdoor event,…
ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground
ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland,…
An Insight for Your Next B-to-B Event: Millennials Are Social Business Travelers
Millennials enjoy traveling with colleagues, are “more sociable” than older business travelers, they enjoy connecting…
Q&A: Superfly on What’s Driving the Enduring Success of the Music Festival Business
Music festivals are on a roll. Each year, more and more fans are rockin’ to the…