Bud Light’s NFL Activation Taps Into Texas Pride
As the official beer of the NFL through 2022, Bud Light needed a sizable presence…
Menu-Inspired Photo Ops Keep Influencers Sharing at McDonald’s Coachella Event
Coachella isn’t really Coachella without the host of swanky, off-site pool parties and late-night soirees…
EMS 2018: What You Missed On Day Three
You know how we do it at EMS… we finish strong. Day three of EMS…
EMS 2018: What You Missed On Day Two
Day two of EMS in San Francisco began with the 5K run at 6:30 a.m.…
35 Under 35: Experiential Marketing’s ‘Next Generation’
They’re bold risk-takers and they are driving the industry forward. Event Marketer unveiled the industry’s first…
EMS 2018: What You Missed On Day One
Aaaaaand we’re off! The 2018 Experiential Marketing Summit (May 14-16) kicked off Monday in San…
Winners List Unveiled: Results From the 2018 Ex Awards
The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2018 Ex…
SAMCOM 2018: Three Ways AB InBev Turned a Sales Conference Into an Unforgettable Experience
Each year, Anheuser-Busch InBev (AB InBev) dedicates three days to showcasing its strategy for the…
Uber Built a Replica of Manchester United’s Old Trafford for Fans in India
Soccer aficionados are some of the most passionate fans on the globe. But despite the…
Road to Coachella: BMW i Sends 15 Influencers on a Content Creation Journey
Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i…