At SXSW, Facebook Opens the Doors to its Art Department CSR Program
Social networking sites are about connecting the world and communities, ultimately, through our devices. But…
Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools
Since the dawn of event marketing, one of the industry’s greatest challenges has been proving…
Micro-programs: Consumers Tweet for Lucky Charms ‘Drops’ on St. Patrick’s Day
General Mills’ Lucky Charms brand partnered with delivery service Shipt for a Saint Patrick’s Day…
How Platforms Like Braindate Help B-to-B Attendees Build More Relevant Networks
A decade ago, swapping business cards or meeting up for a quick drink at happy…
SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter
From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project…
Meet the Speakers, EMS 2019: Walmart and Reinventing the Conference Wheel
We’re back with more event inspiration from the speaking faculty at the Experiential Marketing Summit,…
How Chevy is Making a Difference Among Girls with its Soccer Sponsorship
Sponsorships connect brands to consumer passion points, but they can also open doors to help…
Hold the Phone: Our Picks for Best Booth Experiences at MWC Barcelona 2019
Everything about MWC Barcelona is larger than life. The annual trade show, formerly known as…
HBO’s #ForTheThrone Campaign Inspires Fans and Brands to Celebrate ‘Game of Thrones’ Final Season
It’s safe to say that the eagerly anticipated premiere of “Game of Thrones'” eighth and…
The Wait is Over: Behold, the 2019 Ex Awards Finalists
The editors of Event Marketer announced the 2019 Ex Awards finalists, the best experiential marketing…