Chevy’s 'GoalKeepers' Soccer Campaign Inspires Young Girls

How Chevy is Making a Difference Among Girls with its Soccer Sponsorship

Girls ages 11-15 from across the globe are selected by an application process to partake in the GoalKeepers program.[/caption]
Sponsorships connect brands to consumer passion points, but they can also…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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