Chevy’s 'GoalKeepers' Soccer Campaign Inspires Young Girls

Chevy’s 'GoalKeepers' Soccer Campaign Inspires Young Girls
Chevy’s 'GoalKeepers' Soccer Campaign Inspires Young Girls

How Chevy is Making a Difference Among Girls with its Soccer Sponsorship

Girls ages 11-15 from across the globe are selected by an application process to partake in the GoalKeepers program.[/caption] Sponsorships connect brands to consumer passion points, but they can also…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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