How Events are Ushering in the Next Era of Cause Marketing
Legendary college basketball coach John Wooden once said, “The true test of a man’s character…
Five Insights on Marketing to Women in the #MeToo Era
Industry change-makers offer fresh tips on creating thoughtful marketing campaigns Industry marketers gathered in Manhattan…
Check List: Is a First-Year Festival Right for Your Brand?
Best practices for marketers looking to carve out a presence in a festival property. There…
Teen Vogue Summit: How the Publication Tackled Today’s Toughest Topics
The Manhattan-based event inspired young attendees to ‘Turn Up’ and create positive change The time and…
Dawn Activates its Wildlife Rescue Campaigns with 3D Ducks, Shareable Experiences
Dawn dish soap launched a new campaign celebrating its 40 years of wildlife programs that…
‘Shark Week’ Experiential: Upcycled Shark Installations, Cleanups and Jaw-Chomping
Discovery’s “Shark Week” program celebrated its 30th anniversary as the must-watch TV event of the…
Five Keys to a Successful Sleepover Activation
Tips, tricks and techniques for “getting into bed” with consumers Imagine winning tickets to…
CBSi Hosts a ‘Miami Vice’-Themed Rooftop Event During E3
The gaming community is a creative and quirky one, so brands aiming to make an…
MINI Creates ‘Mini Extensions’ on an Annual Fundraiser with a Tour, Sponsorship
In the experiential marketing world, summer is mobile tour season. And while many brands are…
Comic-Con Photo Tour: 12 Brand Experiences That Made Us Geek Out
When Comic-Con International launched in 1970, it was a modest 300-person gathering of sci-fi and…