How Brands Engaged Hoops Fans at NBA All-Star Weekend
There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts.…
Increased Attendance, Engagement: Inside AARP’s Experiential Program Revamp
Three years ago, AARP took its marketing on the road, aligning with consumer events that…
Social Media Tip of the Month: Instagram TV
Event marketers are always on the hunt for new ways to digitally engage audiences, and…
Big Bets in Experiential at SXSW 2019, from Netflix to Sony to Lululemon
If ever there were an event that lets brands flex some strategic muscle, it’s SXSW.…
Three Ways Kendra Scott Masters Retail Events
If you think your brand produces a lot of live experiences, you might not be…
The Do’s and Don’ts of Using Augmented Reality in Events
Three brands offer tips on how to leverage AR for live experiences As augmented reality…
Google Activates ‘Be Internet Awesome’ Campaign at Dad 2.0 Influencer Conference
To spread awareness about its Be Internet Awesome campaign, which teaches parents, educators and kids…
Nike, Coca-Cola, State Farm: Brands Getting in the Esports Sponsorship Game
News of non-endemic brands entering the esports space is no longer surprising. From Nike to…
HBO and the Red Cross ask ‘Game of Thrones’ Fans to Bleed for the Throne at SXSW
Having landed safely at SXSW in Austin, EM is ready to cruise the creative brand…
Brands Mark International Women’s Day with Art, Workshops and Wellness
Each year on March 8, people around the world recognize International Women’s Day, a celebration…