Courting Casual Gamers, Activision Blizzard Media Asks SXSW Attendees to ‘Unlock the Gamer Within’
Activision Blizzard Media created a two-story arcade for attendees of SXSW in Austin this year,…
Gotcha! Brands Get Creative with April Fool’s Day Pranks
Its exact origins are a mystery, but for people around the world, April Fool’s Day…
Meet the Speakers, EMS 2019: AT&T, Esports and Building Human Connections
As the 2019 Experiential Marketing Summit is on the horizon, we’re taking time to highlight…
Torchy’s Tacos, Music and a Tiny House: Inside DoorDash’s First SXSW Event
You might think it’s a challenge engaging consumers in the on-demand economy, but at SXSW,…
Four Strategies Citi Leverages for its Sound Vault Program
Many brands tout their live experiences as “once-in-a-lifetime,” but for diehard music fans, Citi’s Sound…
Study: Event Marketers Make Some Shifts for 2019 in What They’re Measuring and How
There are some notable shifts in how marketers are approaching measurement this year. According to…
Introducing the 2019 Dream Team… The Sharpest Minds in B-to-B Events
Their paths to events vary, but they all share that collective spark—that “…and I was…
How Brands Engaged Hoops Fans at NBA All-Star Weekend
There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts.…
Increased Attendance, Engagement: Inside AARP’s Experiential Program Revamp
Three years ago, AARP took its marketing on the road, aligning with consumer events that…
Social Media Tip of the Month: Instagram TV
Event marketers are always on the hunt for new ways to digitally engage audiences, and…