Twitch CMO Doug Scott Dishes on Experiential in Gaming for Virtual and Beyond
Twitch’s daily users nearly doubled in 2020, from 17 million to 30 million, thanks to…
Desktops Be Gone: How SXSW Online is Adopting a Roving Approach
The typical virtual attendee of 2020 was confined to a home office. But in 2021,…
Tazo Tea Embraces Climate Justice With a Tree-Planting Cause Marketing Initiative
Trees can transform neighborhoods by absorbing air pollutants, adding greenery, enhancing air and water quality…
VisitLEX Leans on ‘The Queen’s Gambit’ and a Local Experiential Campaign to Boost Travel and Revenue
The tourism and hotel industries have taken a serious hit this past year as a…
How Hennessy Raised a Glass to the Lunar New Year and Resonant Multicultural Marketing
It’s hard to replicate the multisensory environment of a nightlife event through a screen, but…
OMEN by HP Livestreams a Video ‘Game Show’ to Casual and Competitive Gamers
Courting competitive gamers had been its specialty for years. But with an eye on additional…
Five Activation Insights From OGX’s COVID-Safe Drive-Thru Car Wash
At the start in 2021, shampoo brand OGX introduced three new haircare collections for women…
Photo Tour: Inside OGX’s Love-Themed Drive-Thru Car Wash
What do Angelenos love more than just about anything? Their cars. And in these times…
FX Delivers Service with a Season Premiere in an Experiential Drive-Thru Car Wash
Ahead of the fourth season premiere of “Snowfall,” a crime drama set in 1980s Los…
For its Super Bowl LV Experience, RISE Focuses on What is Gained in Virtual
RISE, an organization founded in 2015, and whose mission is to use sports to improve…