B-to-B Networking: Five Fresh Ways to Cultivate Connections
Networking is no longer a supplementary activity at b-to-b events—it’s an attendee’s primary objective.
Eight Ways Musicians are Leveraging Pop-ups to Connect with Fans
The allure of the pop-up has permeated a new industry: the music biz. Artists from…
How Moët & Chandon is Popping Bottles with Cultural Pioneers
Marketing champagne calls for a celebration. For its new influencer program, Moët & Chandon is…
The Power of Experiential—10 Brand Executives Weigh in
In a few short weeks, we’ll be announcing the full program for the Experiential Marketing…
Looking for Event Food Inspiration? Trends Top Chefs Are Talking About
You can expect more progressive event food and beverage menus that reflect sustainability and wellness…
More from the Dream Team Archive: Best Practices from B-to-B Event Marketers
The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 B-to-b event…
Leaning on the ‘Unexpected,’ American Express Invites a Magician to CES
Event marketers have to strike a balance in embracing the “unexpected.” There has to be…
Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR
The boldest brand experiences from the world’s biggest tech show Every January, top business professionals…
B-to-B Dream Team Archive: Eight Insights on Building a Customer-Centric Event
The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 Business event…
Content Design: Facebook’s Event Marketing Manager on the Brand’s ‘Boost’ Program
As the world’s third-most visited website, you could say Facebook knows a thing or two…