Insights From OGX's COVID-Safe Drive-Thru Car Wash

Insights From OGX's COVID-Safe Drive-Thru Car Wash

Five Activation Insights From OGX’s COVID-Safe Drive-Thru Car Wash

At the start in 2021, shampoo brand OGX introduced three new haircare collections for women seeking salon-style treatments at home. To launch the product in a COVID-safe environment, the brand turned to…
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This story appeared in the March 2021 issue

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