drive-thru Archives - Event Marketer

drive-thru – Event Marketer

Posts tagged with ‘drive-thru’

April 21, 2021

At The Resy Drive-Thru Miami, Foodies Experience the Perks of Being an Amex Cardmember

Building on the success of its 10-course drive-thru dining activation in Los Angeles, hospitality technology platform Resy, in partnership with American Express Gold Card, recently debuted the second iteration of the culinary program in Miami—this time with an eye toward highlighting the value the Gold Card provides to avid foodies. Focusing less on the novelty...

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February 24, 2021

Five Activation Insights From OGX’s COVID-Safe Drive-Thru Car Wash

At the start in 2021, shampoo brand OGX introduced three new haircare collections for women seeking salon-style treatments at home. To launch the product in a COVID-safe environment, the brand turned to a drive-thru, specifically a drive-thru car wash, an experiential format that is gaining traction for its contactless nature and existing architecture. For its...

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February 24, 2021

Photo Tour: Inside OGX’s Love-Themed Drive-Thru Car Wash

What do Angelenos love more than just about anything? Their cars. And in these times of social distancing, cars have become even more important to consumers seeking to safely venture from their homes. So, when it came time for shampoo brand OGX to promote three new haircare products to Los Angeles residents ahead of Valentine’s...

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February 24, 2021

FX Delivers Service with a Season Premiere in an Experiential Drive-Thru Car Wash

Ahead of the fourth season premiere of “Snowfall,” a crime drama set in 1980s Los Angeles during the first crack cocaine epidemic, FX activated an experiential drive-thru car wash that would provide consumers with a useful service while driving tune-in among new and existing viewers. Held over the weekend, Feb. 19-21, at the real-life NCM...

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