Bissel Blog2 2014

When A Brand Manager Eats Off The Floor

How far would you go to seed a viral video of your brand’s latest product?
Bissell Canada Senior Brand Manager Ravi Dalchand answered that question this summer when he steamed a grimy layer of soot and…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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