COVID-Safe – Event Marketer

COVID-Safe – Event Marketer

Posts tagged with ‘COVID-Safe’

July 5, 2021

How Chaco is Activating its Postponed Mobile Tour With COVID-era Tweaks

What a difference a year can make. In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. A year later, the brand is on the road activating its original tour concept across the U.S., delivering the kind of comeback story...

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April 29, 2021

Producing In-person Events Post-COVID: Nine Resources for Event Marketers

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic. Below are resources to help marketers...

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March 29, 2021

Kohl’s Takes Over as Presenting Sponsor of a Drive-in Fashion Show

There is an unexpected benefit in activating a fundraising event within a pandemic environment: accessibility. In the case of Runway of Dreams, a New Jersey-based nonprofit that promotes adaptive fashion for people with disabilities, going beyond the gala helped boost the profile of its Fashion Revolution drive-in event on March 9 as well as secure...

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February 24, 2021

Five Activation Insights From OGX’s COVID-Safe Drive-Thru Car Wash

At the start in 2021, shampoo brand OGX introduced three new haircare collections for women seeking salon-style treatments at home. To launch the product in a COVID-safe environment, the brand turned to a drive-thru, specifically a drive-thru car wash, an experiential format that is gaining traction for its contactless nature and existing architecture. For its...

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