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Tag: COVID-Safe

  • B-to-C Events

    Five Activation Insights From OGX’s COVID-Safe Drive-Thru Car Wash

    At the start in 2021, shampoo brand OGX introduced three new haircare collections for women seeking salon-style treatments at home. To launch the product in a COVID-safe environment, the brand turned to a drive-thru, specifically a drive-thru car wash, an experiential format that is gaining traction for its contactless nature and existing architecture. For its […]