Five Ways to Land the Event Marketing Jobs of the Future
Embracing skills born from the pandemic is a path forward More than 18 months have passed…
Six Tips and Ideas for Creating an Impactful Main Stage Experience
Insights on leveraging technology to elevate live and virtual main stage presentations The general stage…
How Zeiss Developed a COVID-Safe Bubble to Host its National Sales Meeting
For a b-to-b company that relies on field sales to drive its business, formally recognizing—and…
Cause Marketing: Coors Banquet Elevates its ‘Protect Our West’ Initiative with a Hybrid Benefit Concert
Over the last 20 years, 13 states have recorded their worst wildfires in history, and…
How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities
Since music streaming has overtaken album sales, big-name artists like Madonna are riding the pop-up…
Common Ground: Stand Together Talks Immigration On National Pop-Up Tour
Stand Together, a philanthropic organization focused on immigration awareness, is taking its “Common Ground” cause…
SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground
Sephora’s tagline is “We belong to something beautiful,” and for one afternoon at its SEPHORiA:…
Halloween Roundup: Nine Experiences That Delivered Scary-good Engagement Tactics
There’s something about Halloween that inspires scary-good experiential programs, and this year was no exception.…
NBC Sports is Inviting Fans to Paint the Path to the Super Bowl with its Season-long canVS Campaign
A disrupted 2020 NFL season left many fans feeling deflated, so to reignite their energy…
Ipsy’s ‘Glamiversary’ Event Brings Mobile Beauty to New York City
To celebrate its 10-year anniversary and bring together its community offline, subscription cosmetics service Ipsy…