David Bowie Estate’s 'Bowie 75' Pop-Ups Boost Fan Engagement

David Bowie Estate’s 'Bowie 75' Pop-Ups Boost Fan Engagement
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How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Since music streaming has overtaken album sales, big-name artists like Madonna are riding the pop-up wave to connect with fans, sell merchandise and raise excitement for tours. And artist estates are following…
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