For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward
Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online…
Drive-thrus for Kids: Paramount Plus Takes SpongeBob Fans ‘Under the Sea’
He lives in a pineapple under the sea, but for three days in February, you…
Balcony Party: Freeform Hosts an Outdoor Screening for the Premiere of ‘Cruel Summer’
The hottest event space is no longer the ballroom, it’s the balcony. For Freeform’s “Cruel…
Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards
In the absence of packed stadiums, engaging consumers on their own turf has become a…
Producing In-person Events Post-COVID: Nine Resources for Event Marketers
As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen…
Photo Tour: Inside Amazon Prime Video’s ‘Coming 2 America’ Global Marketing Campaign
There are highly-anticipated movie sequels… and then there’s “Coming 2 America,” a follow-up film that…
How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste
There’s a hidden skeleton in your closet: that pile of unwanted clothing. The average American…
Three Experts Weigh in on Designing Events for Social Distancing
Five insights on COVID-proofing your indoor events Among the countless aspects of events that marketers…
Ticker: Regular Updates on Events Taking Place in Person
Rolling updates on major conferences and events scheduled to take place in person in 2022...
At The Resy Drive-Thru Miami, Foodies Experience the Perks of Being an Amex Cardmember
Building on the success of its 10-course drive-thru dining activation in Los Angeles, hospitality technology…