Inside Seven Sundance Sponsorship Activations, from the Acura Village to the Audible Listening Lounge
The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after…
Crisp Air and Crispy Chicken: KFC Crafts the First-ever Winterized Basketball Court
Embracing cold weather is a way of life for Canadians. So with a 360-degree “KFC…
Five Steal-worthy Ideas for Cold Weather Outdoor Activations
There’s no better contingency plan than fresh air, and while many markets are under a…
Podcast: Building Experiential Storylines: Superfans, Collaborations and Talent
Superfans are willing to follow the brands and properties they love across the country, the…
Canon Partners with M. Night Shyamalan for a ‘Knock at the Cabin’ Booth at CES
Movie magic permeated every corner of Canon U.S.A.’s exhibit at CES 2023, Jan. 5-8. The…
HBO’s In-world Immersion for ‘The Last of Us’ Wows Superfans
Generating interest in a series that has a built-in superfan base who is intimately familiar…
HBO Marketing’s VP Talks Cultivating Fandom for ‘The Last of Us’
HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of…
Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023
Powered by a new tagline—“Dream it. Make it.”—Siemens Digital Industries Software, which is celebrating 175…
Five Brands Activating Tech-powered Engagements, from an AI ‘Oracle’ to Holographic Projections
More often than not, technology and experiential marketing are partners in crime, working hand-in-hand to…
Q&A: Shelley Zalis, CEO at The Female Quotient, on CES’s Annual Equality Lounge
Tucked away on the 58th floor of the ARIA Resort & Casino’s Sky Suites in…