SXSW 2023: Photos from 18 Immersive Brand Experiences

The 10-day SXSW conference and festivals welcomed fans, artists, creatives, marketers, filmmakers and exhibitors to Austin, TX, for a deep dive into the state of the entertainment, music and tech industries. EM was on the ground March 13-18 (in unseasonably chilly weather for the city) and visited expansive brand activations that served as catalysts for conversation about upcoming shows and movies, automotive innovations, technology, skincare trends and the latest from the grocery store aisle. Check out 18 immersive experiences that got our attention, from kaleidoscopic photo ops to themed snacks to hands-on creator labs.

sxsw-2023-peacock-nuns standing outside-teaserMore SXSW 2023 Coverage:

Avocados from Mexico_SXSW 2023_yellow and green house interior

Avocados From Mexico brought its digital House of Goodness pop-up to life at SXSW with an avocado-themed living room and kitchen space featuring the GuacBot Fortune Teller, who danced and read attendees their fortunes.


LaCroix_SXSW 2023_event space with disco balls and pink lighting

The indoor-outdoor LaCroix House featured brightly colored décor, a bar serving mocktails, a dj spinning lounge music, multiple photo ops, a wall of free merch and a spacious outdoor lounge area.


Lush_SXSW 2023_product workshop

Lush House displayed its latest bath bombs and cosmetic products and used interactive exhibits to highlight its sustainability practices and emerging tech trends. Outside, Lush hosted panels on the future of tech and skincare.


Paramount_SXSW 2023_Pink ladies vintage car photo op

The Lodge: A Paramount+ Experience presented the streaming service’s collection of shows with dedicated vignettes, including a drive-in area with a T-birds car photo op and free popcorn for “Grease: Rise of the Pink Ladies,” a 1923 speakeasy bar for “Yellowstone” and spy-themed “Rabbit Hole” control room.



San Pellegrino_SXSW 2023_flower making station

Piazza Sanpellegrino brought a taste of Italy to festivalgoers through a variety of unique activities, including a bouquet-building station, caricatures drawn by an artist, free poems (on any topic), a wine class and more.


University of Arizona_SXSW 2023_exterior of school branded pop-up space

The University of Arizona’s Wonder House showed off animation, film, audio, art and virtual projects created by its professors and students through multimedia exhibits, VR experiences and speaker presentations.

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