Posts tagged with ‘SXSW 2023’

May 4, 2023

Podcast: The Best of SXSW and What’s Next in Experiential

Offering insight into the current state of the entertainment, music and tech industries, SXSW 2023 took over Austin, TX, in March, with brands activating a variety of experiences, ranging from immersive art installations to larger-than-life photo ops to DIY crafting sessions. In this episode of Event Peeps, we look back on this annual 10-day event...

read more

April 24, 2023

How Five Brands Used Experiential Lounges to Engage SXSW 2023 Attendees

SXSW attendees expect to walk thousands of steps a day in Austin (our daily record was 14,000, or about seven miles), making exhaustion a key pain point for brands to alleviate. This year, we aimed to weed out spaces that were glorified charging stations in favor of those that delivered a clear message and layers...

read more

April 17, 2023

At SXSW, Paramount+ Creates a Mountain of Content at ‘The Lodge’

Contrasting Austin’s sunny spring weather, Paramount+ breezed in to SXSW 2023 with a cozy slope-side pop-up from March 10-13 to engage attendees with its latest slate of original series, movies and sports. The Lodge: A Paramount+ Experience took the concept of Paramount Mountain, central to the company’s lore, literally with activations spread across Clive Bar’s...

read more

April 17, 2023

SXSW 2023: Seven Brands that Gave Attendees a Taste of their Products

With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. But at the show this year, seven brands lured festivalgoers with full-on explorations...

read more

March 29, 2023

SXSW 2023: Photos from 18 Immersive Brand Experiences

The 10-day SXSW conference and festivals welcomed fans, artists, creatives, marketers, filmmakers and exhibitors to Austin, TX, for a deep dive into the state of the entertainment, music and tech industries. EM was on the ground March 13-18 (in unseasonably chilly weather for the city) and visited expansive brand activations that served as catalysts for...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |