Archive
Tag: SXSW 2023
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B-to-C EventsNuns Invade SXSW 2023 in a Guerrilla Marketing Stunt for Peacock’s AI Drama ‘Mrs. Davis’
Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit. The posters, ranging from small to giant prints, asked, “Have you seen this nun?” and invited passersby to “Accept this quest from Mrs. Davis” and […]
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B-to-C EventsSXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’
SXSW tends to attract experiential marketing-focused brands during the “interactive” portion of the 10-day event, when the marketing and tech crowds are in attendance.