Wholly Guacamole Sampling Tour Dips into a Fresh Target

Wholly Guacamole’s Summer Sampling Tour Dips into a Fresh Target Audience

Activations offered games like giant Jenga, Connect 4, corn hole and a sticky print photo activation.[/caption]
MegaMex Foods’ Wholly Guacamole brand this summer hit the road on a sampling tour designed…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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