How Big Brands are Building Loyalty at Country Music Events

Country Music Events: How Big Brands are Building Loyalty

Festivals & Fan Cons, Sampling, Sponsorships, B-to-C Events
Posted on November 1, 2017 by Rachel Boucher

The Wide-Ranging Fan Base Spans Regions and Generations
 
It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night…

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This story appeared in the August 2016 issue
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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