Country Music Events: How Big Brands are Building Loyalty Festivals & Fan Cons, Sampling, Sponsorships, B-to-C Events Posted on November 1, 2017 by Rachel Boucher The Wide-Ranging Fan Base Spans Regions and Generations It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the August 2016 issue Tags:Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Budweiser, Experiential Marketing Companies, music festival, Event Marketers, AT&T, country music festival, event marketing, country music, Event Marketer, HGTV, Event Agency Related Articles Experiential Marketing Trend of the Week: Listening Booths Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’ B-to-B Attendees are Demanding More Value—Eight Brand Marketers Weigh In Field Report: 15 Best Exhibits from Design & Construction Week’s Last Hurrah in Orlando