Virtual Event Measurement: Five Tips for Success

Virtual Event Measurement: Five Tips for Success
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Five Insights on Developing an Impactful Virtual Event Measurement Strategy

B-to-C Events, B-to-B Events, Technology
Posted on December 21, 2020 by Kait Shea
In the early days of the pandemic, event marketers scrambled to replace their physical events with virtual ones without much strategic insight as to exactly how to measure the impact of their efforts.…
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This story appeared in the December 2020 issue
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
View all articles by Kait Shea →

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