The 2019 Sundance Film Festival, which ran Jan. 24 through Feb. 3, is a haven for brands targeting a film-loving and filmmaking audience. Not to mention all the celebrities and influencers who attend for the festival’s exclusive events, music concerts and premiere parties. Several brands leaned into experiential this year, with product demos, portrait studios and more, but plenty others made an appearance as a branded mountain lodge, a quick photo activation and even, in the case of Salesforce, a cause marketing music event series. Check out the Sundance landscape as EM experienced it on the ground.
- Best of the Fest: Six Brands Engaging Consumers and Creatives at the Sundance Film Festival
- Photo Tour: Inside CES Brand Headquarters by Facebook, Spotify and Twitter