B-to-B Events

Lodges and Lounges: Brands Offer Heated Hideaways, VIP Spaces & Music Events at Sundance Film Festival

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Lodges and Lounges: Brands Offer Heated Hideaways, VIP Spaces & Music Events at Sundance Film Festival
Salesforce created a live event series dubbed Make Change to celebrate music as a platform for positive change. Throughout the festival’s opening weekend, panels and live shows from bands including Arcade Fire (pictured) benefitted nonprofits, such as the KANPE Foundation (BB Gun Press handled PR).

The 2019 Sundance Film Festival, which ran Jan. 24 through Feb. 3, is a haven for brands targeting a film-loving and filmmaking audience. Not to mention all the celebrities and influencers who attend for…

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