virtual event measurement Archives - Event Marketer

virtual event measurement – Event Marketer

Posts tagged with ‘virtual event measurement’

December 21, 2020

Five Insights on Developing an Impactful Virtual Event Measurement Strategy

In the early days of the pandemic, event marketers scrambled to replace their physical events with virtual ones without much strategic insight as to exactly how to measure the impact of their efforts. Flash-forward to the present and the industry is taking full advantage of the data-rich environments virtual events provide by measuring their effectiveness...

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