How Microsoft Reinvented the Worldwide Partner Conference

Microsoft’s Worldwide Partner Conference landed this year at the George R. Brown Convention Center in Houston, a city whose East Downtown district, or “EaDo,” is undergoing a cultural and urban revitalization.…


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This story appeared in the August 2013 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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