How Dell Technologies Took Attendees out of the Ballroom and onto a Movie Set

Cowboy hats retrieved from the on-site haberdashery were offered as takeaways.[/caption]
Events within events have been trending for some time, but Dell Technologies elevated the concept at a launch event…


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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
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