Did you know we’re hiring? The 2020 B-to-B Dream Team call for nominations is underway, and through Jan. 23 you can enter a colleague, client or yourself to be considered for our next roster. Our Dream Team members represent the best and brightest b-to-b brand-side marketers in the event industry, and they represent a variety of positions and backgrounds, from directors to producers to social media superstars to analytics gurus.
Since 2016, the B-to-B Dream Team has honored 39 marketers. Through candid interviews, they’ve provided the industry community with tips and insights from their respective event playbooks. These are marketers that embody the strategic thinking, tactical skills, technical know-how and creative spark necessary to succeed in the competitive world of b-to-b events today.
Here, we take a walk down memory lane over four years of the B-to-B Dream Team. Check out the best soundbites and coverage from the archive. And mark your calendars: the 2020 B-to-B Dream Team will be announced this March.
“At the end of the day, event marketing is marketing and we have to be marketers first. Understand your demographics. Understand your stakeholders’ objectives and KPIs, your pricing strategy, your promo strategy, your customer acquisition strategy. It’s much, much more than logistics.”
–Greg Schneider, marketing director, global events marketing, Dell
“Our business partners are consumers, too, and they get excited seeing Stephen Curry and the reaction of the consumers. There is no better way to tell your partners how big and how impactful your brand is than to let them see firsthand thousands of consumers in a frenzy over your brand and endorsers.”
–Kelley Walton, head of global brand experience, Under Armour
“I think our salespeople would rather go on location and really dive deep with customers around the product. Building those relationships is very difficult at a trade show versus a smaller event where you have their undivided attention for several hours.”
–Annie Yuzzi, senior director-corporate event marketing, GE Power Digital
“Our model for MobileIron LIVE was the very first Dreamforce, which I had been to, and the thing that I walked away with from that show had nothing to do with the presentations, it was the vibe—that every attendee was a star and every attendee was a thought leader and that everyone there was on the leading edge and going to change their companies. And that’s what we wanted to do with our events.”
–Ojas Reges, chief strategy officer, MobileIron (now, chief product officer, One Concern)
Featured photo courtesy: istock/Eoneren