B-to-B Dream Team 2025: Meet Nefra MacDonald
The road to a career in events is rarely without its twists and turns, and…
The Brief: Pedal-Powered Stores and Alternate Realities
This week’s hot takes on hot topics in experiential marketing cover pedal-powered mobile shops, colonial-themed…
Experiential Marketing Trend of the Week: Sweet Shops
“Little treat” culture has permeated the zeitgeist—and the experiential marketing industry. Indeed, what was once…
The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch
Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from…
From Barilla to Duracell, F1 US Grand Prix 2025 Draws New Brand Activations in Austin
Everything’s bigger in Texas, and Formula 1 is no exception. A staple on the F1…
Canva World Tour: 10 Takeaways from the ‘World’s Biggest Design Education Movement’
Canva can’t be contained. Since launching the inaugural Canva World Tour on Oct. 1, the…
The Brief: Charm Bars and the World Cup ‘Treatment’
This week’s hot takes on hot topics in experiential marketing cover the VIP treatment, Talisman…
Experiential Marketing Trend of the Week: Curious Columns
On the trade show floor, overhead design elements create an enticing, full-frame perspective that gives…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.