The Brief: Daisy Gardens and Backseat Dining
This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races…
Dress Like a Rockstar: What to Wear to Trade Shows
Can’t decide what your team should wear to a trade show? How about roller skates? …
15 Big, Bold Trade Show Ideas from EMS 2025
The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade…
Five Exhibit Trends from the 125th New York International Auto Show
The New York International Auto Show (NYIAS) celebrated its 125th anniversary this year, and all…
Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A.
Celebrating 40 years, WSS is known as “your neighborhood shoe store” in Los Angeles, and…
EMS 2025: Nine Event Trends to Watch, from Creativity on a Budget to ‘Servant’ Sponsorships
The 2025 Experiential Marketing Summit (EMS) brought the high-octane energy, camaraderie and compelling perspectives the…
Tinder Leans into Fashion and Low-key Branding with an Upcycling Pop-up for Gen Z
Cuffing season is over, and we’re about to enter “Hot Girl Summer.” For Tinder, that…
The Brief: Cheese Raves and Cannabis Countdowns
This week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food…
Meet the Participants: Women in Events 2024
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research on the state of work, 10 years in the making.