From Mobile Studios to Popcorn: Five Ideas for Upfront Experiences
From its roots as a critical television advertising commitment exercise to, now, a showcase of…
Pinterest Entices Marketers at Cairns Crocodiles with a Colorful Journey through the User Experience
Pinterest has served as presenting sponsor of Cairns Crocodiles, billed as the “Cannes Lions of…
The Brief: Better Halfs and Laundromat Soirees
This week’s hot takes on hot topics in experiential marketing cover Better Halfs, UNO Social…
May 2025: The Brief, Live! News and Trends Commentary
A Monthly Editorial Video Recap: It’s The Brief, Live! Watch as Event Marketer’s Rachel Boucher,…
ILGM Sparks up Community Connection on its Cannabis Home Grow Tour
To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love…
Uber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity
Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and…
Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour
Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo…
The Brief: Tanq Holidays and the Wienie 500
This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.