The Brief: Dive-In Theaters and Kidney Passes
This week’s hot takes on hot topics in experiential marketing cover Kidney Passes, Bites for…
How Long-haul Touring is Reshaping Crown Royal’s Experiential Portfolio
The Crown Royal Rig is the anchor of Crown Royal's experiential strategy as it grows…
San Diego Comic-Con 2025: The Big Experiential Recap
For more than 50 years, superfans of comics, movies, gaming and other popular arts have…
Executive Q&A: Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game
Celsius scored some major wins during the 2025 MLS All-Star Week. Building on its first-time…
Three Production Design Ideas from a Live Podcast Show
With the rise of high-impact general sessions, like keynotes at Sphere that offer sleek but…
The Brief: Big Balls and Nacho Tours
This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic…
Experiential Marketing Trend of the Week: Themed Learning
Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers…
SDCC 2025: ‘Percy Jackson’ Fans are ‘Claimed’ by the Gods at Disney’s Themed Diner
From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.