Experiential Trend of the Week: Cinematic Campaigns
Movies captivate audiences and fuel shared experiences, and during this summer’s blockbuster season, brands have…
Podcast: EM Editors Take San Diego Comic-Con 2025
San Diego Comic-Con is the epicenter of fandom, annually bringing together thousands of fans at…
Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend
Eli Lilly and Company is on a mission to insert wellness into cultural conversations by…
How Disney+ Transformed an L.A. Thrift Store into a Y2K Throwback
It’s the year of the Disney throwback, and our millennial hearts are all in, from…
From Chatbots to Agents and Beyond: How AI is Transforming Trade Shows in 2025
The use of AI is evolving at neck-breaking speed across every aspect of our lives,…
Introducing the 2026 Experiential Marketing Summit Advisory Board
To ensure that the Experiential Marketing Summit is evolving to meet the needs of modern…
How Long-haul Touring is Reshaping Crown Royal’s Experiential Portfolio
The Crown Royal Rig is the anchor of Crown Royal's experiential strategy as it grows…
The Brief: Dive-In Theaters and Kidney Passes
This week’s hot takes on hot topics in experiential marketing cover Kidney Passes, Bites for…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.