The Brief: Coffee Cubes and ‘Showgirl’ Shenanigans
This week’s hot takes on hot topics in experiential marketing cover coffee cubes, the Dun…
Experiential Marketing Trend of the Week: Potty Parties
It’s not just Charmin that wants consumers to “enjoy the go” anymore. A wave of…
Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation
In a partnership launched this year with Formula 1, the Lego Group has gone full…
How Grand Marnier’s ‘DS2 Remixed: The Ballet’ Married Two Unlikely Art Forms
Immersive entertainment experiences have seen explosive growth of late, and Grand Marnier added fuel to…
Research: 11 Datapoints on the State of Global Business Travel
Even amid today’s economic uncertainty and geopolitical tensions, corporate travel continues to be viewed as…
The Brief: Farmer’s Barkets and Hair Monsters
This week’s hot takes on hot topics in experiential marketing cover Farmer’s Barkets, Pizza Plazas…
How Mars Veterinary Health is Making Green Sponsorship at VMX Grow
At the North American Veterinary Community’s VMX: Veterinary Meeting & Expo, the world’s largest veterinary…
Experiential Trend of the Week: AI Agents in Events
Experiential marketers have wasted no time experimenting with AI-fueled activations and applications to drive personalization…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.