Experiential Marketing Trend of the Week: Event Spas
Gen Z helped put wellness on the map, both as a lifestyle space and a…
Cover Story: Inside the Meteoric Rise of Immersive Entertainment Experiences
A century ago, consumers were shuffling to big-top tents in droves to experience the grand…
Video: Watchlist 2025 Honorees Talk Event Trends, Budgets and Best Practices
We’re celebrating the Watchlist, a collective of brand-side event marketers who are taking experiential to…
Watch The Brief, Live! November 2025 Edition: Experiential News & Ideas
The editors of Event Marketer recap their top experiential stories from November with a buttery…
Experiential in Color 2025: Inside the Program’s New Mentorship Initiative
Since the inception of our Experiential in Color recognition program in 2021, created to shine…
Full Coverage: The 2025 Experience Design Awards
The editors of Event Marketer have unveiled the winners of the 2025 Experience Design Awards,…
IAAPA Expo 2025: Eight Exhibit Trends from the Business of Fun’s Show Floor
When the global attractions industry gathers under one roof at IAAPA Expo, it’s a bit…
The 2025 Women in Events Roundtable
This year's invitees convene to talk 2026 forecasting, multigenerational superpowers and strategic career moves...
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.