The Brief: Football Manicures and ‘V.I.PEE’ Stalls
This week’s hot takes on hot topics in experiential marketing cover Red Nail Bars, pop-up…
This week’s hot takes on hot topics in experiential marketing cover Red Nail Bars, pop-up…
From the coffee bars dominating the trade show sector to the offbeat raves taking place…
For 39 years, evian has partnered with the US Open as the tennis tournament’s official…
When Taylor Swift entered her engagement era on Aug. 26, The Knot said “I do”…
The doom of cyberattacks is real at security and tech trade shows, where dark colors…
Ritz crackers have been on grocery store shelves for 91 years, but even household brands…
This week’s hot takes on hot topics in experiential marketing cover Wet Girl Summer, Be…
Mascots have traditionally lived on sports fields, offering a spirited boost for players and fans…
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.
In this special San Diego Comic-Con Edition of “The Brief, Live!,” EM’s editors talk hidden photo ops, clowns in corn fields and activation actors. New episodes drop monthly.
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