B-to-C Events
Dove and Tabasco offer a taste of the good life
Smart women have known for years that the way to a man’s heart is through his stomach. Now it seems that marketers have awakened to that knowledge, too, and are incorporating sweet indulgences like wine, chocolate, gourmet dishes and even helpful tips into events that offer attendees a respite from their busy lives.
Oxygen Dances Through Five-City Tour
Oxygen Media on July 10 wrapped up its second Dance Your Ass Off tour in Orlando, FL, a five-city marketing program to promote the second season of the network’s signature “Dance Your Ass Off” dance competition series. This year’s tour included a new charity component in which attendees pledged on the tour and online at...
The Army and Air Force Score Leads
Every event marketer knows that lead qualification starts with data collection, but collecting the right data makes all the difference. Unfortunately, ticking off an “interested in more information” box on an exit survey is easy to do, and thereafter also easy to forget. Instead, what if it were possible to track attendees’ exact behavior at...
Nissan Executes a Tour de Force for LEAF Launch
To introduce the world to its new all-electric vehicle, the Nissan LEAF, the brand is rebooting its four-year partnership with Rodale Inc. and hitting the road to visit 18 high-performance sporting events, including, for the first time, the Boston and New York Marathons and the Tour of California bicycle race.