B-to-C Events
Inside Best Buy’s Analytics-Based
Once focused on all-media-all-the-time Best Buy now connects with customers using a blossoming event marketing mix A lot has changed since Best Buy first opened its doors 41 years ago.
Sponsorships: GM To Exit Olympics After Beijing
Looking to become “more flexible” and to “better differentiate” its brands GM will no longer sponsor the Olympics after the 2008 summer games in Beijing.
Pop-ups: Warner Bros. Gives Tweety A Beverly Hills Twist
As part of an effort to reposition the Tweety character as an upscale and fashionable brand Warner Bros. Consumer Products recently set up a pop-up boutique on trendy Wilshire Boulevard in Beverly Hills CA.
Sampling: Dove Women Hit The Streets with Chocolate
Dove this summer distributed more than 2.3 million chocolate samples on busy street corners and at music festivals in nine U.S. cities. The next phase of the sampling program moves to major retailers such as Wal-Mart Kroger and other national chains that sell the chocolates.