B-to-C Events

January 28, 2010

Bravo Promos Show With Free Hair Styling

To promote the second season of “Shear Genius ” cable net Bravo last month offered New Yorkers free blowouts by the show’s 12 contestants in a one-day Times Square pop-up hair salon. The first 100 guests in line for a blowout received a gift bag brimming with Nexxus hair products. A key design element: 10...

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January 28, 2010

Defying the Concert Sponsorship Formula

The concert sponsorship activation model has become for the most part a rather formulaic platform. Hit folks in the parking lots set up near concession stands before the first set and serve up some branded love after the encore wraps up. Nuff said papi.

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January 28, 2010

TV Nation

It says something about the power of event marketing that big-time TV networks are no longer relying only on their own form of media to get the word out about their programming. More and more big and small networks basic cable stations and premium pay stations alike are all turning to experiential to promote shows....

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January 28, 2010

Minnesota State Fair Brands Lures Fair-Goers

At the Minnesota State Fair friendly folks of all ages strolled along taking in the treasures of an all-American fair—the second largest in the nation after Texas. With food on a stick in hand (anything your sick mind can conjure up they have it on a stick) and the wholesome sounds of Richard Marx (Midwest...

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January 28, 2010

Cartoon Network Creates Buzz For Star Wars Series

To create buzz for new series “Star Wars: The Clone Wars ” Cartoon Network is hitting eight malls through Nov. 9 with activities targeting kids and tweens (adults can play too). The network picked malls to reach an across the board demo in one shot. “We also wanted the opportunity to get foot traffic with...

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