B-to-C Events

January 28, 2010

HBO Hugs It Out For Store Promo

HBO’s New York City store HBO Shop recently leveraged holiday buzz with a program designed to promote the store’s campaign around the 50th anniversary of the peace sign.

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January 28, 2010

Emergen-C Adds New Elements To Burton Partnership

Vitamin water mix Emergen-C has added new interactive elements in year two of its sponsorship of the Burton Super Demo Tour which hits snow and ski resorts around the country and the Burton U.S. Open. Evolving from mostly sampling last year the vitamin drink has created its own footprint in a Get Shred Ready Igloo...

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January 28, 2010

Nautica Connects With The Khaki-Set

To introduce its new line of men’s khakis called True Khakis Nautica in mid-September hit city streets for three days in Atlanta Charlotte and Durham N.C. with its Nautica Fashion Coast Guard campaign. Starting on Sept.

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January 28, 2010

Kiplinger’s Launches Year-Long Tour

Kiplinger’s Personal Finance magazine has launched Your Money Bus Tour a year-long coast-to-coast program traveling to 60 cities offering free financial advice from professional financial advisors. The National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation and TD Ameritrade are co-sponsors of the tour.

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