B-to-C Events
Kia Tips Off NBA Season
Kia Motors the category sponsor of the NBA activated its presenting sponsorship of NBA Tip-Off Week Oct. 28-Nov. 3 with several activities in New York City.
Volkswagen Leverages Vehicles For MLS Program
Volkswagen is in the midst of a multi-market tour designed to promote its partnership with Major League Soccer. The brand is leveraging its own vehicles—including Routans Jetta TDI’s Rabbits and CCs—to comprise a fleet that brings the recently redesigned MLS Cup to each event. At each event consumers can take part in a number of...
MySpace Hits the Streets as Max ROI
In an effort to generate media buyer buzz MySpace earlier this month played off election fever and unleashed 50 actors megaphones and a fictitious character named Max ROI onto the streets of New York City. Max ROI (which is pronounced “Roy” and stands for Rate of Impression) may appear in future MySpace efforts. The goal...
Novartis Educates Women About Reclast
Pharma company Novartis has launched an educational tour to promote Reclast a new once-a-year osteoporosis treatment for women ages 55-plus. The company has partnered with independent living centers community senior centers malls and an organization for post-menopausal women called the Red Hot Mamas to host events in support of osteoporosis education and awareness. The tour...