B-to-C Events

January 28, 2010

Starburst Wraps GummiBursts Mobile Tour

Starburst this month is concluding a national tour designed to drive trial and purchases of its new Gummiburst liquid-filled gummies. The tour which debuted this fall and ends on Dec. 11 hit almost 30 college campuses across the country sampling gummies and engaging students with the chance to hop on stage and play in a...

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January 28, 2010

ESPN’s NBA Road Show Gains Traction

Now in its second year on the road the NBA on ESPN RV Tour will double its reach from 20 games to 40 games to promote ESPN and ABC’s expanded coverage of the NBA season. Games are broadcast on Wednesday and Friday on ESPN and starting in January on ABC on Sundays.

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January 28, 2010

TBS Brand Ambassadors Hit The Strip At Comedy Fest

TBS created awareness and drove ticket sales for its “Very Funny” comedy festival via pedal pushers who served as brand ambassadors and moving billboards. The Comedy Festival took place Nov. 20-22 at Caesars Palace in Las Vegas. The brand ambassadors pedaled three bicycles towing branded 4-foot-by-5-foot signage and distributed information about the festival in general...

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January 28, 2010

Tecate Celebrates Mexican Independence Day With Boxing

Tecate will celebrate Mexican Independence Day (Sept. 16) throughout the month of September by sponsoring three boxing bouts featuring celebrated Hispanic boxers. It’s all part of the brand’s expanding partnership with boxing promotional firm Golden Boy Promotions.

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January 28, 2010

Visa Teams Up with Michael Phelps For Charity

Gold medalist Michael Phelps made a splash in New York City the day after he returned from the Olympics. EM was on site when the 14-time gold winner presented a $20 000 Play Every Day jump-start grant on behalf of Visa to the YMCA of Greater New York then changed into swimming trunks and demonstrated...

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