Risky Buzzness: Guerrilla Marketing Walks the Line

B-to-C Events
Posted on March 24, 2011 by Sonia Andresson-Nolasco
Who can forget Cartoon Network’s 2007 “Aqua Teen Hunger Force” guerrilla marketing stunt that triggered a bomb scare and cost the brand and its handling agency $2 million paid to Boston-area authorities?…
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