B-to-C Events

January 28, 2010

Jockey Promos Sponsorship Of The Underwear Affair

To raise awareness for the City of Hope cancer center’s The Underwear Affair 10K Run/ 5K Walk presenting sponsor Jockey recently activated with a promo event in Los Angeles. The brand last month donated underwear to hang on a clothesline spanning three blocks along the Third Street Promenade in L.A. Passersby could take a pair...

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January 28, 2010

POM Tea Targets Health-Conscious Consumers

POM Tea is on the road now through September to promote its new 16 oz. bottle with the message “antioxidants on the go.”  Positioning itself as a healthier beverage POM Tea is targeting health-conscious younger consumers on the east and west coasts. Focusing the tour to two regions helps reach POM’s goal to reduce carbon...

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January 28, 2010

Getting the Most Out of a Pop-up

When brands make a major investment in creating and executing a pop-up the focus is often on awareness—creating impressions and buzz and changing perception of the brand by casting it in a new and inventive light. But just because a pop-up is more about making a splash doesn’t mean that brands should totally forget about...

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January 28, 2010

How to Create More Efficient Mobile Tours

Mobile marketers are going green as quickly as they can retrofitting and updating their tours to reduce carbon footprints and utilize biodiesel and hybrid fuel technologies. But what about the mobile vehicles that still—for now anyway—use good old gasoline to criss-cross the country? UPS made news last year when it revealed that the brand’s delivery...

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January 28, 2010

Teen Vogue Stages Style Swap

Capitalizing on the swap meet trend (where friends and peers meet up to exchange clothes and accessories) Teen Vogue earlier this month held a Style Swap for 500 of its young readers. The Style Swap held at The Metropolitan Pavilion in New York City was so successful the magazine plans to hold additional swap meets...

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