B-to-C Events
HSBC Brings The Wimbledon Love To U.S. For First Time
Stunts: HSBC Brings The Wimbledon Love To U.S. For First Time On June 19 HSBC celebrated its role as the category sponsor of Wimbledon by activating on the sponsorship for the first time in the U.S. The bank staged tennis matches on mini courts set up outside HSBC branches near Lincoln Center Columbus Circle on...
Starbucks Launches A Summer Taste Tour
Sampling: Starbucks Launches A Summer Taste TourIn an effort to educate consumers about its products and “reclaim” its coffee authority Starbucks this summer is taking its coffee beans on a summer taste tour to four prominent summer festivals. The tour gives consumers the inside scoop on the roasting process and offers a taste of Starbucks’...
On The Road Again – How GE Healthcare’s Mobile Tour Connects the Brand with Customers
FOUR AND A HALF YEARS AGO when GE Healthcare first took its mobile tour on the road the event program was designed to bring its customers—namely hospitals and healthcare providers—on board to see the latest and greatest in GE gadgets. Another part of the program? On occasion the brand’s customers could take the vehicle and...
Don’t Mess With Texas
SAM HOUSTON did it after the Alamo. J.R. Ewing did it after getting shot. And George W. Bush well who knows. Nothing can stop most Texans from showing their true grit even when the chips are down and this year the state’s tourism office is no exception.