B-to-C Events

GMC’s Monday Night Football Tour is Bigger, Badder

By

GMC, the official vehicle of the NFL, has boosted its year-two sponsorship of the Monday Night Football Tour with more fan-friendly experiences, test drives and community projects that promote its line-up…

More on This Topic

Trend of the Week

Experiential Marketing Trend of the Week: Wedding Bells

Welch's Fusions at Lollapalooza 2026
Festivals & Fan Cons

Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

Festivals & Fan Cons

Coca-Cola Activates its Largest Footprint Yet at Essence Festival

Festivals & Fan Cons

Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes

The Brief Roundup

The Brief: Retro Malls and Cheese Ball Challenges

This week’s hot takes on hot topics in experiential marketing cover the Million Cheese Ball Challenge, The House of Lexus and an ’80s-themed mall takeover.
Pop-Ups

Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

Trend of the Week

Experiential Marketing Trend of the Week: Delivery Design

Sponsorships

Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

Festivals & Fan Cons

Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

Popular

  1. Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park
    Festivals & Fan Cons

    Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

  2. Experiential Marketing Trend of the Week: Delivery Design
    Conferences

    Experiential Marketing Trend of the Week: Delivery Design

  3. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

  4. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
    Pop-Ups

    Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

  5. The Brief: Retro Malls and Cheese Ball Challenges
    Sponsorships

    The Brief: Retro Malls and Cheese Ball Challenges

  6. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
    Festivals & Fan Cons

    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

  7. Coca-Cola Activates its Largest Footprint Yet at Essence Festival
    Festivals & Fan Cons

    Coca-Cola Activates its Largest Footprint Yet at Essence Festival

  8. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  9. 5 Big Experiential Themes from Fanatics Fest 2026
    Festivals & Fan Cons

    5 Big Experiential Themes from Fanatics Fest 2026