B-to-C Events
KFC Connects With Office Workers Through Smell
Forget sight sound and touch. There’s only one sense that guarantees to lead directly to taste and that’s smell. KFC is drawing on its most reliable strength its recognizable scent to get office workers excited about its $2.99 Deal Meals—a plated meal including KFC's chicken a side item and a biscuit.
Emerging Technology
The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in the event space. For more information check out the links below. Technology: 2-D Barcoding People use their camera phones to take a picture of the barcode which can be placed on signage billboards fast food wrappers and more in order...
Clams Casino-EM Style
Clams Casino—EM style 6-8 servings
Nicole Terry–Brand Manager at Pup-Peroni
Name: Nicole Terry Title: Brand Manager Pup-Peroni Jerky Treats and Canine Carryouts dog snacks Company: Del Monte Previous gig: Marketing and product management at Little Tikes a division of Newell Rubbermaid Unofficial taste testers: Atticus 12 a golden retriever/Irish setter/lab mix and Gonzo 5 a Belgian sheepdog/lab mix