B-to-C Events
How Brands Can Join the Green Team
Want to be more Earth friendly? Take this advice from brands that already walk the talk
Inside Best Buy’s Analytics-Based
Once focused on all-media-all-the-time Best Buy now connects with customers using a blossoming event marketing mix A lot has changed since Best Buy first opened its doors 41 years ago.
KFC Connects With Office Workers Through Smell
Forget sight sound and touch. There’s only one sense that guarantees to lead directly to taste and that’s smell. KFC is drawing on its most reliable strength its recognizable scent to get office workers excited about its $2.99 Deal Meals—a plated meal including KFC's chicken a side item and a biscuit.