B-to-C Events
Where Are They Now: Debbie Estes
August 2007 Best Buy
EM’s Annual Executive Roundtable
EM’s Executive Roundtable gets candid and on-the-record about the current state of the event landscape and where the industry is really going The doors were closed. The coffee was poured. The conversation began.
Olympus’s U.S. Open Advantage
The camera company ups the ante with a totally immersive US Open activation program
Reaching Out to Gay and Lesbian Consumers
Gay and lesbian consumers flock to brands that become a part of the community