B-to-C Events
Marketers Share Their ’08 Predictions
2008 is barely a month old and it’s already shaping up to be a doozy. Campaign 2008 Wall Street woes and frequent use of the R-word in financial circles has everybody wondering what we’ll be facing in the months ahead. We asked six industry experts to weigh in on what we’ll all be talking about...
Marketers Set Up at Military Commissaries
Here programs and key insights from commissary insiders including Land O’Lakes Heinz Kraft and Unilever plus everything you need to know to go in-network with America’s 11.7 million active and retired service men and women.Modern-day grocery stores can be challenging platforms for innovative marketing tactics. After years of consolidation most “local” grocery outlets have become...
Making the Most Out of Text Messaging
Remember when we all hated watching teenagers obsessively text away using their weird abbreviated jargon that no one over the age of 18 could understand? Yeah well how many times have you texted the phrase “cu l8r” in the last week? Don’t lie. We know. When it was only for teens texting seemed so superfluous....
Stirring Up Buzz in the Blogosphere
Last month EM heard from Stefania Pomponi-Butler just one of a handful of Nintendo Wii’s Mom’s Night Out event hostesses to find out what got her writing rave reviews and sparking positive word-of-mouth on her popular citymama.com blog. This month we dig deeper to find out how brands can best navigate the volatile world of...