B-to-C Events
Burger King Puts NFL Fans in the Hot Seat
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Marketers Make Their Tours Greener
Going green is certainly the trend for 2008 for everyone from corporate bigwigs looking to position their company in the right light to consumers trying to reduce their carbon footprints in their own homes.
Word-of-mouth Superstar
Part drag queen part sales pro and giver of a lot of off-color one-liners Miss Dixie Longate proves that entertainment value and marketing chops can not only fluff up a stale brand perception it can sustain enough word-of-mouth to push one savvy (and saucy) Tupperware saleswoman straight to the top. This year Dixie’s taking her...
Bloom Supermarkets Stages Faux Protests To Save Ousted Muffin Bottoms
Bloom grocery stores raised a ruckus in one of its newest markets last month when it discontinued its Bloomberry Jumbo Muffins and introduced its replacement product Bloomberry Muffin Tops.