B-to-C Events
Airborne Launches Biggest Effort Ever at Airports
Airborne an herbal supplement created to help boost the immune system last month launched the largest product sampling in airport history. The six-week program will distribute 840 000 samples of Airborne On-the-Go to travelers post-security in Chicago O’Hare Airport and Denver International Airport. A sampling marketing team of 70 people underwent rigorous security preparations including...
Rhino Takes its Dot-com Record Shop Offline
From now until Dec. 31 Los Angeles-area music fans will have a chance to peruse pop-culture music label Rhino Entertainment’s extensive online collection of music and merchandise in a live record store. The Rhino pop-up store opened Dec. 1 at an 1 100-square-foot retail storefront on West Third Street about one block from The Grove...
HBO Promotes NYC Store with Wandering Carolers
HBO holiday helpers hit New York City’s most touristy spots to create buzz for its store on 42nd Street – and spread some holiday cheer.The company tapped Broadway singers and actors to execute the grassroots effort. The tune? An HBO-centric take on a Christmas classic created by changing the lyrics to include some of the...
Standing Out as a Sports Property Part I
To theme or not to theme that is the question all event marketers must ask themselves before designing an attendee experience at a property known for its passionate fan base. Car games at NASCAR. Football tosses at the Super Bowl. Golf swing clinics at the PGA Tour. Sure the tie-ins have kind of a duh-factor...