B-to-C Events

January 28, 2010

Skyy Vodka Kicks Off Cross Country Taste Test

Skyy is so convinced its new 100 percent real fruit Infusions vodkas are the best-tasting flavored vodkas on the market that its inviting customers to try out the competition. Skyy Infusions’ Go Natural campaign—the biggest launch in the brand’s 16-year history—kicks off its mobile tour on April 1 in San Francisco. The touring vehicle a...

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January 28, 2010

Brands Target Spring Breakers

With so many schools spread across the country getting your brand in front of college students can be a challenge. For many there’s no better place to make marketing magic than on the beer can-lined shores of exotic destinations such as Fort Lauderdale FL and South Padre Island TX.

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January 28, 2010

MSN Partners with NBC in ‘Biggest Loser’ Promo

MSN Health & Fitness is partnering with NBC’s “The Biggest Loser” to create “The Biggest Loser” Million Pound Match-Up. The promo which challenges America to lose one million pounds between Jan. 1 and March 11 includes an online component a five-city mall tour and a sweepstakes.

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