B-to-C Events

Achieve spectacular results with one simple strategic move.

In the world of event planning, striking a balance between "wow" factor and cost-effectiveness is a constant struggle. However, things are looking up, as new technologies make it feasible to do much more with less. Capitalize on smartphone technology with these apps and devices.

Intel’s Victor Torregroza, Program Manager-Brand & Reputation Marketing, Sends You a Taste of the Action A few weeks ago, I attended the debut of CES Asia at the Shanghai New International Expo Center (SNIEC). It was my first time in Shanghai and I was excited to experience the newest incarnation of CES. CES Asia took […]

There were many key findings kicked around at M2W: The Marketing to Women Conference held in Chicago earlier this year. Among the most significant: that women, as the dominant drivers of our consumer economy, account for $7 trillion of annual spending in the U.S. and more than $20 trillion globally. Another trend, says Sam Ellison […]

One of the most often overlooked reasons why an experiential marketing program fails is staffing. A brand experience can live and die by its representatives in the field. Hiring a Rock Star Brand Ambassador not only means that you can sleep better at night knowing the details are in the hands of a capable, confident professional, but also that you will have a holistic view of the entire experience.