B-to-C Events

January 28, 2010

Brands Are Combining Budgets

Choosing the right crowd to hang out with is as crucial in marketing as it was in high school. Co-marketing is making more and more sense to a lot of companies with pinched budgets and a desire to reach a wider audience. What’s behind all this kumbaya? It could be the dragging economy that is...

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January 28, 2010

Activating Multiple Platforms

The best event programs take one sponsorship event or message and activate it on multiple platforms in a variety of ways. The approach is used for a number of reasons: to create additional buzz off a one-off sweeps or contest for example or to leverage a sponsorship investment to the hilt. But more than anything...

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January 28, 2010

HBO Brings Out Infamous Florida Polling Booths

To drive viewership for its new film “Recount ” the behind-the-scenes story of the 2000 presidential election and the controversial Florida recount HBO on Tuesday staged live voting events in two major cities. Visitors to Union Square in New York City and shopping center The Grove in Los Angeles had a chance to jump into...

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January 28, 2010

Dos Equis Leverages P.R. User-Gen Content For Contest

Integrated Marketing: Dos Equis Leverages P.R. Use-Gen Content For ContestA new brand awareness and relevance campaign for Dos Equis is aimed at finding a new assistant for a fictional character that the brand has dubbed the “Most Interesting Man in the World.” The effort comprises p.r. promotions user-generated content and branded TV entertainment.

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