B-to-C Events

January 28, 2010

Discovery Adds Green Experience To Animal Planet Expo

Event Elements: Discovery Adds New Planet Green Experience To Animal Planet Expo The Animal Planet Expo tour on the road for its 11th year has added the Planet Green Experience to its list of family-oriented activities. The Planet Green Experience is meant to educate families about living greener as well as promote the first ever...

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January 28, 2010

Getting Employees Pumped About Internal Events

Enthusiastic employees are integral to the success of internal and proprietary b-to-b events. And it’s up to the event team to get them stoked. Here tips for building the excitement. Keep the branding consistent. Most folks remember faces but not names. So giving an event a face—or an image—can have a greater impact emotionally. For...

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January 28, 2010

Pressman Toy Promos ‘The Office’ Themed Games With Events

There ain’t no party like a Scranton party kids. To mark the official launch of “The Office” board and DVD games Pressman Toy is hitting the PA town for a day filled with Dundler Mifflin-inspired games and events. Mindy Kaling who plays Kelly Kapoor on the show (she also writes and produces) is hosting the...

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January 28, 2010

Burger King Offers Up Apple Fries at Concert

As a way to connect kids and families with its new Fresh Apple Fries menu item Burger King has inked a deal to be the presenting co-sponsor of the Jonas Brothers’ Burning Up Tour a 41-city event produced by Live Nation. The tour kicked off July 4 and runs through Sept. 5. Burger King in...

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January 28, 2010

Jockey Promos Sponsorship Of The Underwear Affair

To raise awareness for the City of Hope cancer center’s The Underwear Affair 10K Run/ 5K Walk presenting sponsor Jockey recently activated with a promo event in Los Angeles. The brand last month donated underwear to hang on a clothesline spanning three blocks along the Third Street Promenade in L.A. Passersby could take a pair...

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